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United Colors of Benetton
AUTUMN/WINTER 2010 COLLECTION
| Freedom is a clear, simple word with many meanings. In this case, freedom is what we allow ourselves in choosing our everyday look. United Colors of Benetton has always followed this path and offers even greater freedom of choice for the new winter season. |
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| Women’s Collection |
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| SPARKLING DENIM - The theme centres around denim, the quintessential casual fabric. Presented in different versions and teamed with other materials, its versatility is shown to best effect. Denim and faux leather for a bold, edgy woman. Denim and jumbo sequins for tongue-in-cheek fun. Denim and wool cloth to reject the carved-in-stone rules in the books. The palette displays a range of dark shades, starting with black and going through the various stages of blue to finish with flashes of white. The fit is decidedly slim, top and bottom, and puts the accent on leg length. |
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| WOOD WOOL - Nature’s patterns suggest new stories to tell in fabric weaves or jersey-cotton prints. Layers of jersey, strata of woven cloth, interweaving yarns and georgette draping create volumes reminiscent of the movement of wood, indentations in the rocks, the frothy scrolls of sea waves. An overall look that could not be softer or more romantic. The colours echo the same atmosphere and borrow the shades of tree bark, of light leaf veins, the clearness of mountain streams. |
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| PRIMITIVE - Inspired by white, fluffy wool and everything that evokes warmth and softness, this theme is mainly about outerwear and knits. In fact cloaks with a belt fastening and chunky-stitch sweaters can be considered the key items of this “capsule collection”. The look is completed with mottled wool jersey articles. Colours range from natural whites to shades of beige to reflect the purity of Mother Earth. The fit, of course, is softly clingy all the way down the silhouette. |
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| IN THE MOOD - The palette has schemes of strong, bold colours borrowed from the cartoon world. Tweety yellow for cloth coats, Little Mermaid turquoise for chunky wool sweaters, a Teletubbies rainbow for padded jackets and dresses. These bright shades are teamed with the mottled grey of sweatshirts and harem pants. Generally speaking, this look is a mixture of shapes and volumes that can be adjusted according to mood. |
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| Men’s Collection |
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BACK FORWARD - A step back into the ’30s to borrow its atmospheres and reproduce them with a modern twist. Outerwear fabrics have volume and are full-bodied as only wool can be. The jacket is still the main player, be it plain-coloured or with classic motifs. Leather jackets keep company in harmonious matches. Trousers follow the same path as jackets.
Knitwear and jersey articles in this theme round off a formal yet creative look. A small range of well-defined colours: grey, brown, periwinkle, dark blue and black. |
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| NO RULES - The mix ‘n’ match adventure seems eternal. It allows us to try unconventional schemes without feeling the consequential awkwardness. Corduroy and distressed gabardine, wool tartan and ultra-worn jeans are emblems of authentic casual wear. If we want to go a bit further, we could try a knitted wool cardigan over cotton fleece trousers, or a cotton three-button vest top under a padded, woven-cloth jacket and knitted wool trousers. |
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| “FOOL COLOURS” - We never renounce tradition. Strong colours belong to winter, too, especially when choosing a padded jacket, sweater or sports trousers. Consequently, materials follow the same theme: nylon padded with genuine goose down, wool yarn worked in jacquard patterns, heavy jersey trousers with a waist drawcord. Contrast is a distinguishing trait of this theme: colour contrast, of course; weights; right/reverse. There is no particular fit in this case, just a state of extreme relaxation. |
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| “DENIMOTION” - In this case denim, now acknowledged as a fabric for many occasions, plays its original role. Garments made of “Genoa cloth”, especially blue jeans, are worn for leisure time. Washed-out, crumpled, dark, fitted, dirty: these are a few of its looks, which are teamed with check flannel shirts and modern waterproof cotton trench coats. Jersey cardigans with a warm handle are worn over T-shirts decorated with graphic motifs. |
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United Colors of Benetton is available at:
- Parkson Pavilion
- Parkson KLCC
- Parkson 1 Utama
- Parkson Sunway Pyramid
- Parkson Subang Parade
- Parkson Gurney Plaza
- Parkson The Spring
- Parkson Kuching
- Parkson 1Borneo
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